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Mullins, John W.. (2013). Marketing Management : a Strategic Decision Making Approach (8th Edition) . New York: McGraw-Hill, Inc.

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Mullins, John W.. Marketing Management : a Strategic Decision Making Approach (8th Edition). New York: McGraw-Hill, Inc, 2013. Text.

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Mullins, John W.. Marketing Management : a Strategic Decision Making Approach (8th Edition). New York: McGraw-Hill, Inc, 2013. Text.

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Mullins, John W.. Marketing Management : a Strategic Decision Making Approach (8th Edition). New York: McGraw-Hill, Inc, 2013. Print.