Text
Communication between cultures
We approached the occasion of a seventh edition with three very different reactions: pleasure, excitement, and caution. Our pleasure was great when we realized that our previous efforts were successful enough to warrant this new edition. It means that during the last thirty-eight years, our message regarding the importance of intercultural communication appears to have had merit-and an audience. Our excitement centered on the realization that we were once again going to be able to tinker with what we had done in six earlier editions. We knew, however, that we needed to be cautious and prudent when advancing additional perspectives and material. We did not want to abandon the orientation that contributed to the book's popularity. We believe that we have been able to fuse the past, present, and future of intercultural communication into this new edition. We have retained the core of the field, added current thinking and research, and staked out some new territory.
This book is still about the unique relationship between communication and culture. More specifically, it is about what happens when people from different cultures come together to share ideas, feelings, and information. Knowing that communication and culture work in tandem, we have tried to incorporate the basic principles from both topics throughout this book. Intercultural interaction is a daily occurrence for a growing number of people, so we have designed this text for individuals whose profes- sional or private life brings them into contact with people from cultures or co-cultures different from their own. We, therefore, treat communication between international cultures as well as communication between domestic co-cultures in the United States.
B03774 | 302.2 SAM c | Cyber Library Unas | Tersedia namun tidak untuk dipinjamkan - No Loan |
B03775 | 302.2 SAM c | Cyber Library Unas | Tersedia |
B03776 | 302.2 SAM c | Cyber Library Unas | Tersedia |
B03777 | 302.2 SAM c | Cyber Library Unas | Tersedia |
Tidak tersedia versi lain