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The dynamics of mass communication : media in transition

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

Ketersediaan
B03727302.2 DOM dCyber Library UnasTersedia namun tidak untuk dipinjamkan - No Loan
B03728302.2 DOM dCyber Library UnasTersedia
Informasi Detail
Judul Seri
-
No. Panggil
302.2 DOM d
Penerbit
New York : McGraw-Hill, Inc.,
Deskripsi Fisik
xxiii, 482 hlm. ; 28 cm.
Bahasa
Inggris-Arab
ISBN/ISSN
9780071221467
Klasifikasi
302.2
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
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