Gaya APA

Belch, George E, Belch, Michael A. (1998). Advertising and promotion: an integrated marketing communication perspective 4th ed (4). Boston: McGraw Hill.

Gaya Chicago

Belch, George E, Belch, Michael A. Advertising and promotion: an integrated marketing communication perspective 4th ed. 4 Boston: McGraw Hill, 1998. Text.

Gaya MLA

Belch, George E, Belch, Michael A. Advertising and promotion: an integrated marketing communication perspective 4th ed. 4 Boston: McGraw Hill, 1998. Text.

Gaya Turabian

Belch, George E, Belch, Michael A. Advertising and promotion: an integrated marketing communication perspective 4th ed. 4 Boston: McGraw Hill, 1998. Print.