Gaya APA

Kotler, Philip. (2003). Lateral Marketing . Jakarta: Penerbit Erlangga.

Gaya Chicago

Kotler, Philip. Lateral Marketing. Jakarta: Penerbit Erlangga, 2003. Text.

Gaya MLA

Kotler, Philip. Lateral Marketing. Jakarta: Penerbit Erlangga, 2003. Text.

Gaya Turabian

Kotler, Philip. Lateral Marketing. Jakarta: Penerbit Erlangga, 2003. Print.