Gaya APA

O'Guinn, Thomas C. (2009). Advertising and integrated brand promotion . Ohio: South-western Publishing.

Gaya Chicago

O'Guinn, Thomas C. Advertising and integrated brand promotion. Ohio: South-western Publishing, 2009. Text.

Gaya MLA

O'Guinn, Thomas C. Advertising and integrated brand promotion. Ohio: South-western Publishing, 2009. Text.

Gaya Turabian

O'Guinn, Thomas C. Advertising and integrated brand promotion. Ohio: South-western Publishing, 2009. Print.